Marketing Mondays @ UCLA Anderson: The Morrison Center for Marketing & Data Analytics
This blog post is part of our “Day of the Week” industry series that encompasses our students, faculty, staff, and programs involved in a wide array of business fields and disciplines. Check back regularly for posts for “Management Consulting Mondays”, “Marketing Mondays”, “Tech Tuesdays”, and “Finance Fridays”.
Today is #MarketingMonday, so here’s a post about one of UCLA Anderson’s newest Centers, The Morrison Center for Marketing and Data Analytics! With 28% of our class entering a marketing function in their post-MBA careers*, this Center is a much-needed resource for our community. Read the below to learn more!
Q. What is The Morrison Center for Marketing & Data Analytics? Why was it established?
- A leading hub for the creation and dissemination of marketing knowledge for the digital age
- Helps to position our UCLA Anderson students at the leading edge of business in the field of marketing
- Supports the practice of marketing research and data analytics within the UCLA Anderson community
- A global resource for academics and practitioners as they use data and analytical tools to advance understanding of consumer markets and behavior
Q. Why does this Center emphasize data analytics?
Hear directly from Professor Emeritus of Marketing, Donald Morrison:
Q. What makes up the Morrison Center? Who is involved and what is the programming?
Want to learn more about? Check out The Morrison Center for Marketing and Data Analytics website for information about The Morrison Center leadership, Marketing faculty, Marketing student clubs, and more!
*Class of 2015 — see our UCLA Anderson Employment Report for more details
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