AMR: Business Creation Option (BCO) Spotlight on GOshopping
This post is a part of our Applied Management Research (AMR) series that provides information and insights about this unique program. For an overview of the program, visit the AMR website and view our first post of this series
As a part of the AMR program, students have the opportunity to pursue a “Business Creation Option” (BCO) project which gives entrepreneurs the chance to launch their companies while still in school, or be on a team to help one of your classmates launch his/her company. Read below to learn more about one current BCO project and how Anderson is helping make it a reality:
GOshopping is an e-commerce store for women’s apparel in Mongolia, and is the first fashion e-commerce startup in that market. The preparation and research from EVI (Entrepreneurship & Venture Initiation) and BPD (Business Plan Development) courses were a great stepping stone for the launch of our business. Anderson’s entrepreneurial classes and the BCO program gave us the support, resources and motivation to hit the ground running. GOshopping has now been incorporated, the website is up and running, and we’re currently hard at work with marketing and merchandise planning/buying, with the launch of our e-commerce product pages right around the corner.
The BCO program has helped our team stay accountable and on track to reach our business goals. Beyond EVI, BPD and BCO, Anderson has been supportive of our business venture in many ways – from providing an accelerator space to assisting with photography to connecting us with invaluable people. We are fortunate to be one of the first teams to utilize the Anderson Venture Accelerator, a creative workspace that has proven to be immensely valuable for startups with limited resources. For example, we took advantage of the Accelerator by holding our first product photoshoot there. The Anderson Marketing & Communications Department and Senior Director Nathan May were generous enough to help us with our photoshoot, provide us with equipment, professional advice and hands-on help (see below for . Fellow students and alumni (Ashley Merrill founder of Lunya, Eunice Cho founder of Aella) with industry experience gave us valuable advice last year when we were doing research. The Retail Business Association connected us with industry experts, including Trent MacLean, a retail industry expert and an incredible supporter of Anderson students interested in the retail space. Our Faculty Advisor George Geis has been providing us with great advice in addition to putting us in touch with people that helped us along the way. Overall, we truly feel like we are in an environment where we can get things done with a lot of support and we’re looking forward to continuing to work on GOshopping in the months to come through BCO.
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